I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain… Read the rest of this entry »
Mix modelling muddles marketers
June 10, 2005
Leave a Comment » | 
Marketing, Marketing Myths | 
Permalink
Posted by Byron Sharp
New Marketing Science website
June 7, 2005The revamped website contains a number of free articles, and complete listing of Ehrenberg-Bass Institute reports and seminars.
Leave a Comment » | 
Marketing | 
Permalink
Posted by Byron Sharp
