http://byronsharp.wordpress.com/2008/03/27/do-loyalty-programs-increase-brand-loyalty/ Commentary on buyer behaviour & brand performance Fri, 13 Nov 2009 11:59:58 +0000 http://wordpress.com/ hourly 1 http://byronsharp.wordpress.com/2008/03/27/do-loyalty-programs-increase-brand-loyalty/#comment-228 Loyalty Program Misleading Effects « Marketing Science Wed, 23 Jul 2008 15:11:17 +0000 http://byronsharp.wordpress.com/?p=27#comment-228 [...] For more on loyalty program effects see here. [...] [...] For more on loyalty program effects see here. [...]

]]> http://byronsharp.wordpress.com/2008/03/27/do-loyalty-programs-increase-brand-loyalty/#comment-199 recliner Tue, 03 Jun 2008 19:28:40 +0000 http://byronsharp.wordpress.com/?p=27#comment-199 Recliner says : I absolutely agree with this ! Recliner says : I absolutely agree with this !

]]> http://byronsharp.wordpress.com/2008/03/27/do-loyalty-programs-increase-brand-loyalty/#comment-150 David Howatson Fri, 28 Mar 2008 14:29:40 +0000 http://byronsharp.wordpress.com/?p=27#comment-150 I read your seminal research years ago and found it as relevant in 1997 as it is today. I am with a company called LoyaltyMatch http://www.loyaltymatch.com whose goal is to provide liquidity to the loyalty program points/miles members. Allowing members to reward themselves with the rewards they desire. We agree with your hypothesis also held by other academics who espouse the mantra, 'loyalty scores for each member program can be elevated thru repeat purchase behavior by combining the the value of numerous loyalty programs into a satisfied member outcome.' I read your seminal research years ago and found it as relevant in 1997 as it is today. I am with a company called LoyaltyMatch http://www.loyaltymatch.com whose goal is to provide liquidity to the loyalty program points/miles members. Allowing members to reward themselves with the rewards they desire. We agree with your hypothesis also held by other academics who espouse the mantra, ‘loyalty scores for each member program can be elevated thru repeat purchase behavior by combining the the value of numerous loyalty programs into a satisfied member outcome.’

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