Marketing Science http://byronsharp.wordpress.com Commentary on buyer behaviour & brand performance Wed, 28 Oct 2009 15:18:33 +0000 http://wordpress.com/ en hourly 1 http://www.gravatar.com/blavatar/292028c205a0ef1ea5804a6597b67272?s=96&d=http://s.wordpress.com/i/buttonw-com.png Marketing Science http://byronsharp.wordpress.com Detroit doesn’t have a loyalty problem http://byronsharp.wordpress.com/2009/10/28/detroit-doesnt-have-a-loyalty-problem/ http://byronsharp.wordpress.com/2009/10/28/detroit-doesnt-have-a-loyalty-problem/#comments Wed, 28 Oct 2009 15:15:13 +0000 ByronSharp http://byronsharp.wordpress.com/?p=242 ]]> http://byronsharp.wordpress.com/2009/10/28/detroit-doesnt-have-a-loyalty-problem/feed/ 0 winereview www.MarketingScience.info Consumption Situations – some perspective http://byronsharp.wordpress.com/2009/10/05/consumption-situations-some-perspective/ http://byronsharp.wordpress.com/2009/10/05/consumption-situations-some-perspective/#comments Mon, 05 Oct 2009 06:28:30 +0000 ByronSharp http://byronsharp.wordpress.com/?p=240 ]]> http://byronsharp.wordpress.com/2009/10/05/consumption-situations-some-perspective/feed/ 1 winereview What’s wrong with loyalty ladders ? http://byronsharp.wordpress.com/2009/08/10/whats-wrong-with-loyalty-ladders/ http://byronsharp.wordpress.com/2009/08/10/whats-wrong-with-loyalty-ladders/#comments Mon, 10 Aug 2009 11:46:07 +0000 ByronSharp http://byronsharp.wordpress.com/?p=231 ]]> http://byronsharp.wordpress.com/2009/08/10/whats-wrong-with-loyalty-ladders/feed/ 4 winereview www.MarketingScience.info The social role of advertising via creating aspirations http://byronsharp.wordpress.com/2009/07/04/the-social-role-of-advertising-via-creating-aspirations/ http://byronsharp.wordpress.com/2009/07/04/the-social-role-of-advertising-via-creating-aspirations/#comments Sat, 04 Jul 2009 14:30:28 +0000 ByronSharp http://byronsharp.wordpress.com/?p=224 ]]> http://byronsharp.wordpress.com/2009/07/04/the-social-role-of-advertising-via-creating-aspirations/feed/ 0 winereview US Brands lost half their customers last year – more misleading metrics http://byronsharp.wordpress.com/2009/06/23/us-brands-lost-half-their-customers-last-year-more-misleading-metrics/ http://byronsharp.wordpress.com/2009/06/23/us-brands-lost-half-their-customers-last-year-more-misleading-metrics/#comments Tue, 23 Jun 2009 10:57:52 +0000 ByronSharp http://byronsharp.wordpress.com/?p=216 ]]> http://byronsharp.wordpress.com/2009/06/23/us-brands-lost-half-their-customers-last-year-more-misleading-metrics/feed/ 0 winereview Brand value quackery http://byronsharp.wordpress.com/2009/04/28/brand-value-quackery/ http://byronsharp.wordpress.com/2009/04/28/brand-value-quackery/#comments Tue, 28 Apr 2009 04:59:06 +0000 ByronSharp http://byronsharp.wordpress.com/?p=210 ]]> http://byronsharp.wordpress.com/2009/04/28/brand-value-quackery/feed/ 1 winereview www.MarketingScience.info Book review: “On Being Certain: believing you are right even when you’re not” by Robert A. Burton http://byronsharp.wordpress.com/2008/12/08/book-review-on-being-certain-believing-you-are-right-even-when-youre-not-by-robert-a-burton/ http://byronsharp.wordpress.com/2008/12/08/book-review-on-being-certain-believing-you-are-right-even-when-youre-not-by-robert-a-burton/#comments Mon, 08 Dec 2008 02:18:47 +0000 ByronSharp http://byronsharp.wordpress.com/?p=199 ]]> http://byronsharp.wordpress.com/2008/12/08/book-review-on-being-certain-believing-you-are-right-even-when-youre-not-by-robert-a-burton/feed/ 0 winereview www.MarketingScience.info Laws of Advertising – Wharton Conference http://byronsharp.wordpress.com/2008/11/26/laws-of-advertising-wharton-conference/ http://byronsharp.wordpress.com/2008/11/26/laws-of-advertising-wharton-conference/#comments Wed, 26 Nov 2008 23:16:40 +0000 Byron Sharp http://byronsharp.wordpress.com/?p=190 ]]> http://byronsharp.wordpress.com/2008/11/26/laws-of-advertising-wharton-conference/feed/ 0 byronsharp Do smart marketers avoid price premiums ? http://byronsharp.wordpress.com/2008/10/23/do-smart-marketers-avoid-price-premiums/ http://byronsharp.wordpress.com/2008/10/23/do-smart-marketers-avoid-price-premiums/#comments Thu, 23 Oct 2008 05:10:38 +0000 Byron Sharp http://byronsharp.wordpress.com/?p=182 ]]> http://byronsharp.wordpress.com/2008/10/23/do-smart-marketers-avoid-price-premiums/feed/ 0 byronsharp www.MarketingScience.info Cadbury Gorilla Advertising Gets It Right – at last. http://byronsharp.wordpress.com/2008/10/06/cadbury-gorilla-advertising-gets-it-right/ http://byronsharp.wordpress.com/2008/10/06/cadbury-gorilla-advertising-gets-it-right/#comments Mon, 06 Oct 2008 04:24:12 +0000 Byron Sharp http://byronsharp.wordpress.com/?p=168 ]]> http://byronsharp.wordpress.com/2008/10/06/cadbury-gorilla-advertising-gets-it-right/feed/ 0 byronsharp gorrillachoc www.MarketingScience.info