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	<title>Marketing Science</title>
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	<link>http://byronsharp.wordpress.com</link>
	<description>Commentary by Professor Byron Sharp</description>
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		<title>Marketing Science</title>
		<link>http://byronsharp.wordpress.com</link>
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		<item>
		<title>Review of Jim Stengel&#8217;s disappointing book &#8220;Grow&#8221;</title>
		<link>http://byronsharp.wordpress.com/2011/12/30/stengel/</link>
		<comments>http://byronsharp.wordpress.com/2011/12/30/stengel/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 00:33:37 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Myths]]></category>
		<category><![CDATA[jim stengel]]></category>
		<category><![CDATA[profit performance]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=582</guid>
		<description><![CDATA[Research reveals the hidden secret to business success? No, sadly this is pseudoscience – that will only convince the most gullible of minds. Jim Stengel seems a nice guy, he wants us to be passionate about our business and to &#8230; <a href="http://byronsharp.wordpress.com/2011/12/30/stengel/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=582&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://byronsharp.wordpress.com/2011/12/30/stengel/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	
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			<media:title type="html">winereview</media:title>
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		<title>The flawed Stengel Study of Business Growth</title>
		<link>http://byronsharp.wordpress.com/2011/12/30/flawed-stengel-study/</link>
		<comments>http://byronsharp.wordpress.com/2011/12/30/flawed-stengel-study/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 00:30:10 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Myths]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=587</guid>
		<description><![CDATA[Here I describe the &#8216;Stengel Study of Business Growth&#8217; using quotes from &#8220;Grow: How Ideals Power Growth and Profit at the World&#8217;s Greatest Companies&#8221; by Jim Stengel, published by Crown Business 2011. Along the way I point out the fatal &#8230; <a href="http://byronsharp.wordpress.com/2011/12/30/flawed-stengel-study/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=587&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">winereview</media:title>
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		<title>Zero Moment of Truth &#8211; Hype, Nonsense, and PseudoScience</title>
		<link>http://byronsharp.wordpress.com/2011/12/23/zero-moment-of-truth-hype-nonsense-and-pseudoscience/</link>
		<comments>http://byronsharp.wordpress.com/2011/12/23/zero-moment-of-truth-hype-nonsense-and-pseudoscience/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 23:19:23 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=573</guid>
		<description><![CDATA[Shock, how amazing &#8211; new &#8216;research&#8217; from Google shows that advertisers should be spending far more of their advertising dollars online with Google. In a report that insults the intelligence of the marketing community Google tell us that consumers are &#8230; <a href="http://byronsharp.wordpress.com/2011/12/23/zero-moment-of-truth-hype-nonsense-and-pseudoscience/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=573&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://byronsharp.wordpress.com/2011/12/23/zero-moment-of-truth-hype-nonsense-and-pseudoscience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>More choices increase sales</title>
		<link>http://byronsharp.wordpress.com/2011/11/23/more-choices-increase-sales/</link>
		<comments>http://byronsharp.wordpress.com/2011/11/23/more-choices-increase-sales/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 06:32:49 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[buying behaviour]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=568</guid>
		<description><![CDATA[Early this year I attended an excellent, thought-provoking presentation by the very lovely Professor Sheena Iyengar from Columbia Business School  on her (small-scale) choice experiments.  The results seemed to suggest that consumers could easily experience choice overload.  And the implication &#8230; <a href="http://byronsharp.wordpress.com/2011/11/23/more-choices-increase-sales/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=568&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">winereview</media:title>
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		<title>Debasing science to sell stuff</title>
		<link>http://byronsharp.wordpress.com/2011/11/12/debasing-science-all-in-the-name-of-a-good-cause/</link>
		<comments>http://byronsharp.wordpress.com/2011/11/12/debasing-science-all-in-the-name-of-a-good-cause/#comments</comments>
		<pubDate>Sat, 12 Nov 2011 10:43:48 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/2011/11/12/debasing-science-all-in-the-name-of-a-good-cause/</guid>
		<description><![CDATA[&#8220;There is a rich living to be made by anyone prepared to prostitute the language &#8211; and the wonder of &#8211; science&#8221; from &#8220;A Devil&#8217;s Chaplain&#8221; by Richard Dawkins, Professor for Public Understanding of Science, Oxford University. It annoys me &#8230; <a href="http://byronsharp.wordpress.com/2011/11/12/debasing-science-all-in-the-name-of-a-good-cause/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=552&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://byronsharp.wordpress.com/2011/11/12/debasing-science-all-in-the-name-of-a-good-cause/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">winereview</media:title>
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		<item>
		<title>You are charging too much</title>
		<link>http://byronsharp.wordpress.com/2011/10/25/you-are-charging-too-much/</link>
		<comments>http://byronsharp.wordpress.com/2011/10/25/you-are-charging-too-much/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 01:19:39 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Myths]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=547</guid>
		<description><![CDATA[Why is it that marketing theorists tend to blame a brand&#8217;s demise on &#8220;loss of differentiation&#8221; or some such thing when they shoud be saying &#8220;it&#8217;s too expensive, it&#8217;s no longer competitive&#8221; ?  (which incidentally means the brand is becoming &#8230; <a href="http://byronsharp.wordpress.com/2011/10/25/you-are-charging-too-much/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=547&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Share of wallet isn&#8217;t enough</title>
		<link>http://byronsharp.wordpress.com/2011/10/11/share-of-wallet-isnt-enough/</link>
		<comments>http://byronsharp.wordpress.com/2011/10/11/share-of-wallet-isnt-enough/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 06:38:42 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Loyalty Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Myths]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=530</guid>
		<description><![CDATA[In a recent Harvard Business Review article TIm Keiningham et al (Oct 2011) argue that managers should pay attention to “share of wallet”. To grow brands should aim to improve their share of wallet rank. To do this you obviously &#8230; <a href="http://byronsharp.wordpress.com/2011/10/11/share-of-wallet-isnt-enough/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=530&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://byronsharp.wordpress.com/2011/10/11/share-of-wallet-isnt-enough/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">grocery</media:title>
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		<item>
		<title>Correlations are a poor way of assessing predictive ability</title>
		<link>http://byronsharp.wordpress.com/2011/10/05/correlations-are-a-poor-way-of-assessing-predictive-ability/</link>
		<comments>http://byronsharp.wordpress.com/2011/10/05/correlations-are-a-poor-way-of-assessing-predictive-ability/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 05:38:44 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing metrics]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=534</guid>
		<description><![CDATA[Firstly, I&#8217;d like to blow away the myth that correlations above 0.5 are spectacular in the social sciences. On pages 32 and 33 of my book &#8220;How Brands Grow&#8221; I present some car repeat loyalty metrics and market shares for &#8230; <a href="http://byronsharp.wordpress.com/2011/10/05/correlations-are-a-poor-way-of-assessing-predictive-ability/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=534&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://byronsharp.wordpress.com/2011/10/05/correlations-are-a-poor-way-of-assessing-predictive-ability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Some people shouldn&#8217;t work in sales</title>
		<link>http://byronsharp.wordpress.com/2011/10/05/some-people-shouldnt-work-in-sales/</link>
		<comments>http://byronsharp.wordpress.com/2011/10/05/some-people-shouldnt-work-in-sales/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 02:50:45 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://byronsharp.wordpress.com/?p=531</guid>
		<description><![CDATA[I&#8217;m looking to buy a home espresso machine, and while there are good online retailers I thought it would be good to support local retailers &#8211; plus it&#8217;s nice to have local advice and after sales service.  So I found &#8230; <a href="http://byronsharp.wordpress.com/2011/10/05/some-people-shouldnt-work-in-sales/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=531&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Should Apple have called the iPhone 4S a 5?</title>
		<link>http://byronsharp.wordpress.com/2011/10/04/should-apple-have-called-the-iphone-4s-a-5/</link>
		<comments>http://byronsharp.wordpress.com/2011/10/04/should-apple-have-called-the-iphone-4s-a-5/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 22:53:54 +0000</pubDate>
		<dc:creator>ByronSharp</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">https://byronsharp.wordpress.com/2011/10/04/should-apple-have-called-the-iphone-4s-a-5/</guid>
		<description><![CDATA[Apple&#8217;s iPhone 4S announcement was a bit of a PR flop. No I exaggerate, it achieved front page coverage around the world, so flop is too strong a word. But people were disappointed, they hoped for an iPhone 5. Realistically &#8230; <a href="http://byronsharp.wordpress.com/2011/10/04/should-apple-have-called-the-iphone-4s-a-5/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=byronsharp.wordpress.com&amp;blog=149129&amp;post=529&amp;subd=byronsharp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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