Oops, Net Promoter Downunder

Melbourne Business School has released a survey of Australian businesses using the now infamous Net Promoter score.

And now their marketing department are using it to promote the business school with full page ads in the Qantas inflight magazine.

But this comes six months after the Journal of Marketing article discrediting the Net Promoter method. The article that debunks the Net Promoter’s silly claims just awarded the Marketing Science Institute / H. Paul Root Award.

Hmm, not a good way for a business school to promote themselves as ‘leading edge’ or even practical.


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