Oops, Net Promoter Downunder

Melbourne Business School has released a survey of Australian businesses using the now infamous Net Promoter score.

And now their marketing department are using it to promote the business school with full page ads in the Qantas inflight magazine.

But this comes six months after the Journal of Marketing article discrediting the Net Promoter method. The article that debunks the Net Promoter’s silly claims just awarded the Marketing Science Institute / H. Paul Root Award.

Hmm, not a good way for a business school to promote themselves as ‘leading edge’ or even practical.

www.MarketingScience.info

Advertisements

Please comment on this article if you wish

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s