Macdonald, Emma and Byron Sharp (2000), “Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication,” Journal of Business Research, 48 (Number 1, April), 5-15.

Macdonald, Emma and Byron Sharp (2000), "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication," Journal of Business Research, 48 (Number 1, April), 5-15.

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