Next week I’m co-hosting a special conference with Professor Jerry Wind. Held at the Wharton School, University of Pennsylvania, Dec 4-5, 2008, the conference will bring together some of the world’s best minds in advertising, from industry and academia.
The conference is part of the SEI Center at Wharton‘s “Future of Advertising” project which Jerry is heading. The conference theme is empirical generalisations in advertising and media. The aim is to take stock of what we do, and don’t, know about advertising, and use this as a base to try to understand how advertising might work in the future. This is important because advertising landscape is being altered radically by the digital revolution.