Oxford University Press will be publishing my book early in 2010. It’s available for pre-order in a number of countries – here is a list of online outlets where you can order it.
Science has revolutionized every discipline it has touched, now it is marketing’s turn!! All marketers need to move beyond the psycho-babble and read this book… or be left hopelessly behind.
Joseph Tripodi,
Chief Marketing Officer,
The Coca-Cola Company
How Brands Grow by Dr Byron Sharp
Marketing Science 