Sold Out – a lesson in book marketing

My book, “How Brands Grow“, was available for a whole day in the UK, after which Amazon and the other online retailers depleted the UK stock of Oxford University Press.

It’s a specialist book so it’s not going to be a big seller, but when it runs out of stock then there is no way it can gain a decent sales ranking, and so it won’t catch attention and then it won’t sell much.  It’s a catch-22 for new authors (new brands), distributors won’t stock much unless they see it selling lots, but it can’t sell lots unless it is well-stocked.

A lesson for me in book marketing.  The next book will be so much easier.

PS Though of course I’m actually oddly pleased that it sold-out – it feels good even if it isn’t.

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