“Ads are like alcohol: the more you have the less you remember…..at least for competing brands in the same product category”
A great quote from Max Sutherland page 183, “Advertising and the mind of the consumer” Allen & Unwin: 2008.
“Ads are like alcohol: the more you have the less you remember…..at least for competing brands in the same product category”
A great quote from Max Sutherland page 183, “Advertising and the mind of the consumer” Allen & Unwin: 2008.
Also re ads and alcohol… I find that tolerance diminishes with age 🙂
Cheers