Articles on brand equity & strategy
The official website for “How Brands Grow” (Oxford University Press).
Marketing Science
Commentary by Professor Byron Sharp
Articles on brand equity & strategy
The official website for “How Brands Grow” (Oxford University Press).
Marketing Science 
Dear Byron,
Love the site and some very stimulating, interesting discussions on here.
Would love to hear your opinion on the role of personal branding. I work in healthcare and it’s amazing how slow the uptake of personal branding strategies has been amongst doctors!
Rgds Seth