Branding

Articles on brand equity & strategy

The official website for “How Brands Grow” (Oxford University Press).

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One thought on “Branding

  1. Dear Byron,

    Love the site and some very stimulating, interesting discussions on here.

    Would love to hear your opinion on the role of personal branding. I work in healthcare and it’s amazing how slow the uptake of personal branding strategies has been amongst doctors!

    Rgds Seth

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