I’m not sure why but the article by Jenni Romaniuk and I published in Marketing Theory is available free on the web, in two places including one which seems to be the official Sage Publications server.
So please do read:
Click to access 05_Romanuik.pdf
Click to access Mercadotecnia%20medición%20de%20la%20marca.pdf
Marketing Science 
Very generous of you – as well as exceptionally topical. i’m writing a paper that attempts to connect my brand development work with your ‘laws’ – so this is just what i needed.
thanks again for reacting to my post last month (Amsterdam) – i’ll send you the paper if & when it materialises in sufficient quality.