Conceptualizing and Measuring Brand Salience

I’m not sure why but the article by Jenni Romaniuk and I published in Marketing Theory is available free on the web, in two places including one which seems to be the official Sage Publications server.

So please do read:

http://www.sagepub.com/clow/study/articles/PDFs/05_Romanuik.pdf

http://www.udec.edu.mx/BibliotecaInvestigacion/Documentos/2009/Julio/Mercadotecnia%20medición%20de%20la%20marca.pdf

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One thought on “Conceptualizing and Measuring Brand Salience

  1. Very generous of you – as well as exceptionally topical. i’m writing a paper that attempts to connect my brand development work with your ‘laws’ – so this is just what i needed.

    thanks again for reacting to my post last month (Amsterdam) – i’ll send you the paper if & when it materialises in sufficient quality.

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