Do smart marketers avoid price premiums ?

When questioned about Apple’s plans for the future in face of increasing iPhone competition, CEO Steve Jobs suggested that they would continue to aggressively price the iPhone and make ongoing improvements:

“Well, I think we have to be the best and I think we have to not leave a price umbrella underneath us, and we are working very hard to fulfil both of those goals.”

At Oct 21 conference call for financial analysts where Apple announced US1.18 billion profit for Q4.

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